Kirkpatrick Construction Consulting

Kirkpatrick Construction Consulting approached me about updating an old logo to celebrate a new restructuring of their consultation company. They wanted the initials of their company included in the logo, so after a few iterations, we decided on a "K" with a 3-dimensional quality that reflects an intersection of exposed wooden beams.

To offset the solid weight of the logo, wed use softer and lighter colors on a solid dark background. We used Montserrat (designed by Julieta Ulanovsky) for the logotype which also served as the base shape for the "K".

Sketch phase, original logo, preliminary iterations.