I'm speechless...SOH rebrand

Watching the new motion identity for Sydney Opera House is what I imagine sensory deprivation feels like...or doesn't feel like? My closest experience to being in a sensory deprivation chamber is lying in a hollowed out pile of snow listening to nothing for a while (typical for growing up in New England). The minds at Collider continue to blow my mind. I'm amazed and inspired. And speechless...just watch and enjoy.


Brand New:
New Identity for Sydney Opera House by Interbrand and Collider

Jump to 1:00 in the video for the sweet stuff, culminating at 1:49 with the breathtaking final motion. When I can find a GIF I'll post it (and probably watch it a million times). Until then, definitely check out the whole campaign from Australia's Interbrand. Some images from below!