Kirkpatrick Construction Consulting
Art Direction - Britt Tapsall
Design - Britt Tapsall
Kirkpatrick Construction Consulting approached me about updating an old logo to celebrate a new restructuring of their consultation company. They wanted the initials of their company included in the logo, so after a few iterations, we settled on a "K" with a 3-dimensional quality that reflects an intersection of beams often used in construction. To offset the solid weight of the logo, I chose softer and lighter colors on a solid dark background. We used Montserrat (designed by Julieta Ulanovsky) for the logotype which also served as the based shape for the "K".
The two layers of the "K" were designed to be separated and reorganized into patterns in the same way the company renovates and rebuilds their client's homes.